Menstrual Hygiene Awareness at Namo Bharat Rapid Rail Stations

everteen celebrates International Women’s Day

India’s leading feminine hygiene brand, everteen, hosted a two-day awareness campaign at two Namo Bharat corridor stations to celebrate 115th edition of the International Women’s Day (IWD), a global day celebrating the social, economic, cultural, and political achievements of women, as well as a call to action for accelerating gender equality. Held on 7th and 8th March 2026, the event included a series of interactive activities and meaningful outreach educate women commuters on the Anand Vihar Namo Bharat Station in Delhi and Begumpul Namo Bharat Station in Meerut, Uttar Pradesh.

Namo Bharat Rapid Rail is a symbol of women's empowerment: India's PM

Flagging it off just two weeks ago, India’s Prime Minister Hon’ble Narendra Modi had said that Namo Bharat Rapid Rail has become a symbol of women's empowerment, with women operating trains, station control and managing other key functions.

During this CSR initiative, everteen helped created awareness on menstrual health and hygiene, dispel common myths and misconceptions and encourage healthy menstrual practices.

everteen Distributes Free Sanitary Pads and Menstrual Hygiene Kits #IWD2026

In this spirit of this year’s International Women’s Day theme, “Give To Gain”, everteen also distributed International Women’s Day hygiene kits among women commuters absolutely free of cost. Each kit included premium sanitary pads along with period calendars to help women track their menstrual cycles accurately. It also included an exclusive everteen Period Tracker designed specially to help menstruating women monitor their cycle days, ovulation days, safe days and fertility window. Apart from this, informative flyers on menstrual hygiene, personal health and self-care were also distributed to engage adolescent girls.

The dedicated photo booth inside the stations was a major attraction among visitors, who helped create wider awareness through social media outreach using hashtags, #IWDwithNCRTCandEverteen and #CelebrateWomen.

A kiosk and information distribution desk was set up near the boarding areas. Public announcements were made to draw commuter attention, inform them about the scheduled activities, and share meaningful messages on menstrual health awareness. Trained team members also boarded the women’s coach of the rapid rail to conduct an “awareness drive on the go” through live chat and interactive sessions. The event aimed to encourage healthy practices among women and young girls and promote open dialogue about menstrual health in public spaces.

NCRTC's Namo Bharat is India's first regional rapid transit system run

A glowing testament to the vision of Viksit Bharat, Namo Bharat is India's first regional rapid transit system, being run by NCRTC, a joint venture company of the government of India and states of Delhi, Haryana, Rajasthan and Uttar Pradesh, under the administrative control of Ministry of Housing and Urban Affairs. It aims to ensure a balanced and sustainable urban development through better connectivity and access. Each Namo Bharat train will have a separate coach for women travellers.

everteen regularly conducts feminine and menstrual hygiene awareness campaigns

everteen is a leader in feminine hygiene products that offers top certified quality feminine intimate hygiene products for women, including sanitary pads, period panties, overnight pads, menstrual cups, cup cleanser, cramps roll-on, panty liners, bikini line hair remover creams, natural intimate washes, and more. Every year, everteen conducts menstrual hygiene survey to generate insights that help develop innovative solutions and strategies that empower women in dealing with periods more comfortably. Owned by Wet and Dry Personal Care Private Limited, a PAN Health initiative, everteen regularly conducts awareness workshops and promotes feminine and menstrual hygiene awareness campaigns like #FixYourPeriods, #SheNeedsPad, #PadHerLife and #BloodyHypocrisy.